INTRODUCING FACIAL ACTIVITY INTELLIGENCE
The human context AI is missing.
AI has the data. Now it needs the human context.
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01 / THE BLIND SPOT
AI can predict what we buy, where we go and what we say. But it does not understand how a moment feels to the person experiencing it. Behavioral data records what happened; it does not capture the human meaning behind it.
02 / WHAT’S MISSING
Feeling is the foundation of human experience, and everything else is interpreted through it. Feeling cannot reliably be inferred from the data we leave behind. It needs to be measured in the moment.
Meet Sense.
THE HUMAN SIGNAL
Sense is Emteq Labs’ Facial Activity Intelligence platform that lives in third party eyewear. It measures facial activity, without cameras or captured images, bringing human context into everyday moments beyond screens, clicks and chats.
AI is moving beyond chat windows. Agents increasingly act on our behalf, while devices move from our pockets to our faces. These systems need feedback about whether they have understood and helped us, not just whether we clicked.
More human-aware technology will make contextual personalized recommendations, help assistants understand our preferences, and support products and services based on how people actually feel and act. The second and third order benefits will be profound.
Search learned from our words. Social media learned from our clicks, and optimized for whatever held our attention. The next generation of technology will learn from how we actually respond, moment to moment and in real-world contexts. A system that can see how its choices affect us in the long term can align with our goals. Every product built for people will need that signal.
The human context AI is missing.
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